Strategic Plan Part

This paper get out find out strengths, nakedness, opportunities, thr feed ins and trends for some of those external factors such as frugal and legal and regulatory forces and trends and how The Salad Bar will conciliate to overcome them. The analysis will also cover planning chain as well as other issues and opportunities. Economic, Legal and Regulatory Forces and Trends Economic factors concern the nature and direction of the economy in which a firm operates (Pearce II, 2013). Prices play a large part in consumer choice when it comes to food.During economic eatturns, restaurants with lower determine points typically fare better so great consideration should be given to al pricing. However, the specialisation of The Salad Bars offering privy be considered a strength there as customers are much willing to pay a little more for high fictitious character, healthier foods. Given Americas recent trends in health consciousness, especially when it comes to food, The Salad bar s hould ware some extra flexibility when it comes to pricing regardless of the economic climate. Legal and regulatory factors will suck a authoritative impact.Due to the recent problems with food safety, the FDA and USDA have implemented several new regulations to construe public safety. The Salad Bar will need to ensure that it is ever aware of existing regulations, exceeding expectations, and passing all inspections. A single black mark in this area could be disastrous given the promise of fresh and healthy food. Again, there has been a signifi raiset shift in eating habits and trends with many activists exposing the unhealthy nature Of some foods, their additives and the environmental impact with documentaries such as Super-Size Me, Food Inc. And Fed Up. The social factors that affect a firm involve the beliefs, values, attitudes, opinions, and lifestyles of persons in the firms external environment (Pearce II, 2013). Socially, piercing foods, also called whole foods are beco ming more attractive options for the young and old who are comprehend this back to basics food trend. People like the accept of eating out but oft associate it with high prices, long waits, lack of family atmosphere and a lack of healthy choices. Few restaurants have truly embraced this trend however.Consider that some restaurant salads (without breadfruits and salad dressing) have as many calories as a burger and constitute as much if not more. Competitively, some restaurants are seeing success in this area such s Subway and Pita Jungle. Others are still struggling for market share as they croak to innovate and introduce truly healthy options. While they wait, new entrants are starting to pop up slowly and are gaining popularity. To avoid obsolescence and promote innovation, a firm must be aware of expert changes that might influence its industry (Pearce II, 2013).External technological factors could include on-line reviews of the restaurant from customers and critics. With s ites such as yip and Urbaneness gaining popularity it will be important to monitor these sites for feedback and opportunities to resolve issues. In terms of advertising online advertising is belike a more attractive option because residents of all ages are more likely to read breeding online or through social media than in physical print (Pearce II, 2013).Us ply concatenation Procurement of re root words can be a strong force overbearingly or negatively for any business. The plan IS to source as much product as possible from local vendors to keep transportation costs down and minimize economic impact of fluctuating fuel prices. Some items may not be useable locally or during retain seasons so they will have to be transported from other locations. Either way, vendor selection will be critical. They will have to be reliable and capable of fulfilling orders to ensure supply chain is a strength.Strategy The internal strategy will be to provide fresh, healthy, affordable food, educ ate them roughly the benefits of different fruits and vegetables and create an experience that keeps them coming back. Providing dine in and to-go options ensures that we are able to serve customers in both markets. To further differentiate, the Salad Bar will have fun and educational options for hillier as well. There will also be customer engagement and incentives for suspensoring to create new seasonal and monthly salad recipes.Regulatory To bind on top of food safety regulations, internal controls will be established to constantly invoice and track proper storage, placement and shelf life of all products. Since fresh fruit and vegetables will be in an open area in chilled cases, temperature will be measured in real-time to ensure any discrepancy is detected immediately. Internal inspections will be conducted regularly to ensure the restaurant identifies and resolves issues immediately. nuance Culture is another internal force that can make or break a restaurant.A strong, c ommanding internal culture needs to be developed with the employees that foresters trust, team change by reversal and accountability. They should also be able to enjoy their work and have fun. Employees must feel like they make a difference because they do. Regardless of a customers experience with the food, if they receive poor service the overall perception of the restaurant is ruined. The customers should feel welcomed when they arrive, comfortable when they dine in and satisfied when they leave. Adhering Solid leadership is essential to a businesss ability to be successful.The leadership must be able to articulate the companys vision in mission in actionable terms in every(prenominal) aspect of the company. They have to hire and train the right people, engage and motivate employees, evaluate operations and quality and put processes in place to ensure strategic objectives are met. Being a leader actor much more than giving direction to employees, it is leading them and the orga nization to success. In conclusion, careful consideration has to be taken into account regarding internal and external forces. Both can have a potential positive or negative effect an organization.After examining several relevant internal and external factors, The Salad Bar will sure as shooting face many challenges. However, with a solid concept, strong strategic plan and thorough SOTTO analysis, The Salad bar should be able to overcome those obstacles and greatly increase its chances for logo term success. SHOOT Analysis Factor saturation Weakness Opportunity The retreat Trends Economic People pay more for healthy People eat out less during hard economic times Focusing on local community Chain restaurants that can engage in price warSupport for local businesses that support other local businesses Legal and betoken lately Owner has strong industry knowledge of Food Safety Regulations Regulations change regularly and can be cost prohibitive Technological innovations combined with knowledge can be advantage sensation slip can spell disaster in terms of customer health and reputation FDA partnering with businesses to help stay on top of regulations Social Socially responsible offering Advertising driving root traffic Not many competitors / new market niche Other niche players Healthy is in Environmental Literally Green offering